Here's an idea for you: how about paying your superstars significantly less than you pay your poorer performers at the same level? Sound ridiculous? It is. And yet, our research indicates that many agencies are doing this, often without even being aware of it.

Billing clients on retainer, rather than actual time worked, is great for cash flow so it’s the preferred method for many agencies. However, if not properly managed, it can lead to serious financial consequences and diminishing profit margins.